Month: October 2014

LSI Innovated While It Had The Shot

Posted on Updated on

lsiBrian Halla joined a country club in July, but he has yet to set foot on the green. He hasn’t had time. But the vice president of products at LSI Logic Corp. doesn’t lack for competition. In fact, Halla’s job–turn around a chip company mired in red ink and selling the wrong products–was a lot tougher than shooting a birdie at the 18th hole at Pebble Beach.

In the ’80s, LSI built its business selling core logic to practically every player in the PC, minicomputer, and mainframe markets. As a custom chip maker, its …