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When I think of Pay Per Click, I think of a marketing strategy that has two different sides - one where you pay for published ads and one where you get paid for publishing ads. Somebody is always paying for the click, whether it is you clicking on someone's ad or another person clicking on your...

Over the last few years, search engine optimization (SEO) has been needed and used more and more, although it has been around for much longer than most people think. With new development tools being used to create websites that are heavy on Java, Flash and images, it's important to have...

Is the choice of colors for your website and print materials more than just a matter of personal preference? Does it really matter what color choices you make? Will your audience really feel differently because of the color combinations? The answer to all these questions is Yes, Yes, and...

Whether it is for business, pleasure or just something to do, everyone seems to be building themselves web sites these days.  (More)

Are you using keyword services to find niche markets? These keyword services can provide you with a list of right keywords every week at your disposal. And it is very important for you to develop your website using the keywords provided by these keyword services.  (More)

It’s no longer an option to have a website. You simply must have one.  We consumers of services and products will take your business card, and maybe flip through your brochure, and perhaps even read a letter we receive in the snail mail, but we scan these things looking for your URL (your...

Today even a six year old kid knows that content is the king of Internet. If you have good and relevant content, search engines will find your site faster, people will visit this site more often, and you will be enjoying targeted traffic.  (More)

There are many things you can do to make your website as user friendly as possible. And, believe it or not, this should be your number one goal when it comes to designing a website because if it is not easy for visitors to navigate then they simply will not visit and your business will suffer....

In 1994, Netscape defined 216 colors that have priority in browsers based on the 256 colors displayed by an 8-bit system. 40 colors display differently between PCs and MACs and are therefore eliminated.  (More)

Getting your site an optimum listing in the Open Directory (http://www.dmoz.org) is vitally important as far as search engine positioning and search engine rankings are concerned.  Google and other search engines gives a lot of importance to sites being listed in the Open Directory.  In...

Not so very long ago adding a graph or chart to a web page or application required a fair amount of programming knowledge and was rather time consuming for even the most experienced.  (More)

If you feel that your website is losing traffic because it is not stunning enough, your concerns may not be unjustified. In the competitive world of web design simplicity may not be the key to popularity. With the development of new and advanced technologies and software, there are no earthly...

If you own and operate an online business, then you realize that without giving your customers the ability to pay for your merchandise with their credit cards you are not likely to make much money. Online shopping practically depends on credit card transactions.  (More)

It is estimated that at least 340 million people use search engines to find products and services every day.  That's a lot of people.  The top search engines use link popularity to decide which sights come up first when you do a search.  Wouldn't it be nice if your website came up at the top...

The robot text file is used to allow or disallow specific or all search engine spider’s access to web folders, pages or files that you don't want spidered or indexed.  (More)

Website development doesn't have to be a costly process. Many start-up online businesses end up paying big dollars for flashy page designs, when in reality, software packages and a solid knowledge of HTML can easily substitute.  (More)

You might be trying to decide whether you want to host your website yourself rather than pay a hosting company. Maybe you just want to learn how it is done, or you want to save some money by doing it yourself. In this article we will discuss the most important part of hosting your website...

You are ready to join the masses and put up a web site. You’ve put a lot of thought into the design and are ready to go. If you haven't yet, you should give some thought to using a website template.  (More)

If you were writing a textbook on search engine optimization linking around 2001, you would have included a chapter on web directories. They used to be the primary way of actively acquiring one-way inbound links, before content syndication, blogs, or the paid link market really took...

There are hundreds of millions of Web surfers on the Internet every day. Each of them uses one of multiple web browsers available now. You as a Webmaster create cool web pages that are full of graphic and JavaScript and look very impressive in modern web browsers like Internet Explorer or...

Before going any further, you have to know what the difference between a search engine and directory is. Here is a brief definition.  (More)

What if you could send out all the information that your potential customers have requested without checking your email or answering a phone? While this may seem impossible, it is becoming more and more popular among the most successful Internet marketing gurus. This is all due to what is called...

Would you buy meat from a grocery store that left the bad meat in with the good meat or wasn't clean? Would you buy a car from a sales lot that had totaled automobiles on the front lot? I wouldn't and neither would you. Your website is your grocery store, your car lot.  (More)

One of the most powerful aspects of Search Engine Optimization is link building. Proper link building for the purpose of rankings uses targeting links. Targeting links are one of the most effective approaches, as the links pass PageRank, and are already proven to rank your competitors. The...

If your small business is venturing into ecommerce, you may be daunted by the technical wizardry you think is involved. But fear not: complete web store software packages will keep all the technical wizardry safely behind the screen, so you don't have to worry about it. All you have to do is...

Tough question, "What is SEO?". As with pretty much all internet-related terms, concepts and notions, that of "SEO" does not have a unique definition and it is a blurry concept in most people's mind.  (More)

A few years ago, pop-up windows were all the rage in Internet marketing. It seemed that every time one opened a web page they would be bombarded with offers for this or that. It had gotten to the point where surfing the Internet was almost like playing a video game; when the ads would pop-up...

For most marketers RSS metrics are still a gray area, although in fact RSS is completely measurable, even more so than e-mail.  (More)

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