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Over the last few years, search engine optimization (SEO) has been needed and used more and more, although it has been around for much longer than most people think. With new development tools being used to create websites that are heavy on Java, Flash and images, it's important to have...

It is estimated that at least 340 million people use search engines to find products and services every day.  That's a lot of people.  The top search engines use link popularity to decide which sights come up first when you do a search.  Wouldn't it be nice if your website came up at the top...

If you were writing a textbook on search engine optimization linking around 2001, you would have included a chapter on web directories. They used to be the primary way of actively acquiring one-way inbound links, before content syndication, blogs, or the paid link market really took...

Before going any further, you have to know what the difference between a search engine and directory is. Here is a brief definition.  (More)

One of the most powerful aspects of Search Engine Optimization is link building. Proper link building for the purpose of rankings uses targeting links. Targeting links are one of the most effective approaches, as the links pass PageRank, and are already proven to rank your competitors. The...

Tough question, "What is SEO?". As with pretty much all internet-related terms, concepts and notions, that of "SEO" does not have a unique definition and it is a blurry concept in most people's mind.  (More)

Blogging is fun and easy to do, and you may be interested in learning how blogging can help you with SEO. You don’t have to be a programming genius to set up and maintain a blog. You don’t even need to know HTML. If you are new to blogs, websites, and online business in general, start by...

Over the years there has been lots of discussion in the SEO community regarding building links to a web site. The debate is particularly heated at the moment, as Google rolls out its "Jagger" upgrade.  (More)

Do you have to sacrifice all of the creative and artistic elements of your web site to rank in the search engines? Later in this article I’ll show you a real case scenario and the design and SEO approach used.  (More)

Building reciprocal Links is an important tool for building links popularity. Reciprocal links are the mutual links exchanged by you and the other website(s) to index the respective links on the each other’s websites. You will post the other site’s links on your websites and they will index...

It’s no secret that one of the best ways to get traffic online is to trade links with other related websites. Not only does this help you get targeted traffic, but it helps with your search engine optimization as well.  (More)

'More than 80% of the traffic comes from the top ten search engines'. You have probably read this statement many times and it's true at least for the majority of websites.  (More)

There are many ways to market your business on the Internet, and using search engine optimized articles has to be one of the "keeper" strategies for getting pre-qualified 'natural' search engine traffic to your web site.  (More)

Companies and small businesses need to optimize their websites for search engine marketing (organic listings, general advertising and pay per click) to acquire more customers or members, sell more online and for many other reasons. There are nearly 1 billion people with Internet access...

If you are a small business owner with a website , chances are you have wondered how best to promote it. You might wonder if people are going to be able to navigate to it or if it will be popular. Of course, you’ve heard you need to submit to search engines, but which ones? How many? The...

It is a fact that few web search surfers will click beyond the first two to three pages of search results looking for what they need. If they do not find it within the first few pages of search results they will either search again using a different search engine or they will search on...

A content-rich site is one that has lots of informative articles up at it, usually centered around a theme. Most websites can not quite pull off being WikiPedia, so they specialize. For instance, you could do a site for dog owners. Possible articles on that site would cover:  (More)

What is the Google Sandbox? It’s the mysterious, possibly non-existent web purgatory where millions of websites languish without rankings, visibility, or traffic.  (More)

In this day and age of online marketing , content has been heralded as king, and for good reasons. People flock to sites not because of the flashy graphics nor the astounding features nor the witty domain name of the said pages, but because of the information contained therein that would...

For many websites , search engines, especially Google, bring more than 80 percent of their new visitors. According to a recent survey conducted by Marketingsherpa, 59 percent of B2B marketers have disclosed that they plan to increase their search engine optimization budgets for next year....

Have you ever tried to submit your website to the search engines to get your website listed, spidered and indexed?  (More)

If you are building new websites, you better read this.  It could save you a lot of time and frustration.  (More)

Yes, since January, there are massive movements in search engine results (SERPs) on the Google search engine.  However, do you know how much is changing in February?  the SEO forums are blazing with speculation as to what's going on.  Read on to find a tool to prove to yourself what is going...

Since I've been on the topic of search engine optimization as it pertains to building your website, I thought I'd pass along a little tip about checking "future" rankings of your website.  How do you do that?  (More)

The forums are now buzzing about Google's motives for becoming a domain registrat.  In this article, 8 days ago, I answered that.  (More)

Sounds like a fun little time, doesn't it? But unfortunately, it's not.  (More)

Yes, the mighty G continues to surprise....   (More)

Yes, today I feel naked here being online.....   (More)

Do you ever wonder how search engines work?  Have a look under the covers.....   (More)

In a very forthright and open blog piece today, Cory Kleinschmidt of Traffick , puts forth a very telling "prediction" about Google.  I happen to agree....   (More)

Naw...tell me it isn't so....   (More)

Today, a senior Microsoft MSN program manager announced in his blog that they are switching over MSN search results to the MSN beta version from time to time to "test scalability".   (More)

There is a heated dialog going on with one of the search engine optimization discussion lists I belong to.....   (More)

As in any community, the search engine optimizers (SEO's), the professionals who are paid fees to get their client websites ranked highly among "free" search engine rankings, have their bitter disputes. In one corner, the blistering attacks continue.....  (More)

It's that time of the year. It's what I call the "search engine suicide watch". Usually, twice a year, Google does a major update to their algorithm, databases, search engine rankings and PageRank.   (More)

Copyright (C) 2004 F. Terrence Markle Link popularity is simply the total number of web pages that link to your web page. Link popularity is an extremely important factor that is used by most of the major search engines to rank web pages and web sites. In general, the major search engines...

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