Meta Tags
Skip | 01 January, 2005 13:04
While the < title > tag actually displays in each webpage, the < meta > tags do not.
Yet
they describe a lot of information about your web page and website.
They are definetly a valuable html tag to consider to build a website.
However the meta tags don't actually display anything on your web pages.
In
general terms, the meta tags are used to describe the type of code you
are using on the page, the author (optional), the description of the
web page, the keywords used on the web page, instructions to web
crawlers (yes, including search engine spiders) on whether they should
spider your page and how often, and much more.
Let's take a look at a well formed <head> section of any given web page:
<title></title>
<META name=author content="">
<META name=copyright content="Copyright ">
<META name=revisit-after content="14 days">
<META name=distribution content="Global">
<meta name=rating content="general">
<meta name=keywords content="">
<meta name=description content="">
<meta name="MSSmartTagsPreventParsing" content="True">
This meta information including the page title fits between the <head> and the </head> tags of your html web page.
In
the meta fields you can also describe the distribution of the content
and specify whether you want Microsoft Smart Tags to use it's evil
mechanisms to use on your web page. A discussion on Microsoft Smart
Tags will be left for another time.
The really important two
portions of your meta tags are the Keywords and Description as far as
building your website and getting it spidered and indexed in the search
engines. In the above example, you should put your keyword laced
description and keywords inside the paragraph marks (" ").
Make
sure your title, description, keywords meta contain words that are in
the main <body> of your website, or else you'll risk having the
search engines consider your page / website as "spamming" them.
It's as simple as that! If you have any questions or comments, be sure to use the comments link below this article!
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