Search Engine Suicide Watch
Skip | 02 January, 2005 18:45
It's that time of the year.
It's what I call the "search engine suicide watch".
Usually, twice a year, Google does a major update to their algorithm, databases, search engine rankings and PageRank.
When this event happens, it drives professional search engine optimizers crazy. Why? Because they spend their full time jobs getting client websites "optimized" so they show up high in the natural, or also known as "organic" search results. These results are often referred to as the "free search results".
When the major update comes, often, all the work the SEO's did goes to waste. It's a major game in which Google continues to try to improve itself and it's search results relevancy to their searchers.
For SEO's and their clients, there's nothing "free" about these exercises. The stakes are high, as high rankings can drive big sales and revenues.
So when the SEO's see their rankings fall after a major update, there's panic in the SEO forums and many of us have to hold our friends' hands, refer them to a good therapist and put them on antidepressants for a while.
Don't fall into that trap when you build a website.
It's important to have proper keywords and other basic html page construction and info, but mainly for your visitors, not for the search engines. If you spend your time focusing on Google, especially without considering MSN or Yahoo, you're going to waste a lot of time.
Build a solid website with relevant keywords and either hope, or hunt for quality inbound links. If your content is good, people will link to you without any effort from yourself.
sp
It's what I call the "search engine suicide watch".
Usually, twice a year, Google does a major update to their algorithm, databases, search engine rankings and PageRank.
When this event happens, it drives professional search engine optimizers crazy. Why? Because they spend their full time jobs getting client websites "optimized" so they show up high in the natural, or also known as "organic" search results. These results are often referred to as the "free search results".
When the major update comes, often, all the work the SEO's did goes to waste. It's a major game in which Google continues to try to improve itself and it's search results relevancy to their searchers.
For SEO's and their clients, there's nothing "free" about these exercises. The stakes are high, as high rankings can drive big sales and revenues.
So when the SEO's see their rankings fall after a major update, there's panic in the SEO forums and many of us have to hold our friends' hands, refer them to a good therapist and put them on antidepressants for a while.
Don't fall into that trap when you build a website.
It's important to have proper keywords and other basic html page construction and info, but mainly for your visitors, not for the search engines. If you spend your time focusing on Google, especially without considering MSN or Yahoo, you're going to waste a lot of time.
Build a solid website with relevant keywords and either hope, or hunt for quality inbound links. If your content is good, people will link to you without any effort from yourself.
sp
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