Google Adwords / Adsense Demise?
Skip | 17 January, 2005 21:03
In a very forthright and open blog piece today, Cory Kleinschmidt of Traffick, puts forth a very telling "prediction" about Google. I happen to agree....
In this article, Cory gives three reasons why Google, over time, will lose it's stranglehold on the content advertising market.
Dave and I are both Adwords advertisers and an Adsense publishers. We have noticed several alarming trends over the last 8 months on the Adsense side:
A. Lower earnings payments from Google
B. Growing website traffic and clicks
Aside from Cory's reasons, I'll add two of my own why I think the market is ripe for a few decent competitors:
1. Google doesn't disclose to Adsense publishers how much they are being paid per click
2. Google can continue to lower or at the least, tinker, with it's Adsense payouts without any guffaw from publishers
We are relatively powerless over this situation unless and until publishers move or change programs to other vendors.
That our sites' traffic and clicks have increased yet our payouts are decreasing, tells me that Google has lowered our payments. Especially in light of recent months claims from well respected industry experts who are saying cost per click are going up, the only plausible explanation for our lower payouts is a lower commission percentage paid to us.
And what can we do about it? Nada. Who or where do you complain to? What can you prove?
Nada.
Frankly, it sucks.
But, not all is lost. As Cory indicates, there are some credible alternatives. I found one last week that offers 80% payouts on an XML based ad network, with full stats and reports (claims they!). So the investigations are on, and I can assure you, we are not the only ones looking around for a prettier partner!
That's how it looks from here....
Skip
In this article, Cory gives three reasons why Google, over time, will lose it's stranglehold on the content advertising market.
Dave and I are both Adwords advertisers and an Adsense publishers. We have noticed several alarming trends over the last 8 months on the Adsense side:
A. Lower earnings payments from Google
B. Growing website traffic and clicks
Aside from Cory's reasons, I'll add two of my own why I think the market is ripe for a few decent competitors:
1. Google doesn't disclose to Adsense publishers how much they are being paid per click
2. Google can continue to lower or at the least, tinker, with it's Adsense payouts without any guffaw from publishers
We are relatively powerless over this situation unless and until publishers move or change programs to other vendors.
That our sites' traffic and clicks have increased yet our payouts are decreasing, tells me that Google has lowered our payments. Especially in light of recent months claims from well respected industry experts who are saying cost per click are going up, the only plausible explanation for our lower payouts is a lower commission percentage paid to us.
And what can we do about it? Nada. Who or where do you complain to? What can you prove?
Nada.
Frankly, it sucks.
But, not all is lost. As Cory indicates, there are some credible alternatives. I found one last week that offers 80% payouts on an XML based ad network, with full stats and reports (claims they!). So the investigations are on, and I can assure you, we are not the only ones looking around for a prettier partner!
That's how it looks from here....
Skip
Comments for post
The market
Francesco Cepolina | 02/05/2005, 11:08
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I think that we should be happy that Adsense exists: it is the best ads provider I know. It
A) offers focused ads on each page (any topic)
B) really pays (I have tried many that simply don't pay)
C) delivers a wide range of ads (not always the same ad for the same topic)
Only when you have something better, you can say it is bad.
Francesco