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Do you ever wonder how search engines work?  Have a look under the covers.....

It's proven true that even though what people want in all walks of life are the benefits a product or service can afford them, understanding the mechanics of the products or service can be beneficial for both seller and buyer.

For example, people don't buy a 12 ounce piece of medium rare red cow meat.  They buy a sizzling tender piece of angus beef that tastes good and is tender to chew.

In the search engine world, as a webmaster, you want your websites to show up in the top results for certain keywords.  A person using a search engine is trying to locate information on a product or service.

But as a webmaster, understanding how search engines work is fundamentally key to building a great website that the search engines will like.

Here is a great paper on the mechanics of search engines.

Know that some or all portions of the concepts presented there are contained in every search engine.

Bank on it!

Have a great weekend!

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