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Beware - New Link Tag Being Introduced

Skip | 25 January, 2005 15:40

Due to what is called "comment spam" on blogs on the Internet, Google and others have taken the lead in introducing a possibly dangerous HTML tag onto the Internet....


The tag in question is <rel="nofollow"> .

You can read about it here in Google's blog article.

I say this may be dangerous, as many webmasters exchange links between and among websites to help refer their visitors to valuable website resources and to help each other grow their "link popularity".

How could this affect you?

With the rather one way decsions of the SE's and blog software makers on the list on the page above, nefarious webmasters could use this link tag when exchanging links with you, effectively rendering your links (in a link exchange) invisible to the SE's.

What that danger means is that for every link exchange you conduct, you will have to manually inspect the source code of your linking partner to ensure the <rel="nofollow"> is NOT connected to your link.

If the <rel="nofollow"> tag is connected to your link in the source code of your linking partner, you might as well delete the outgoing link on your site to your link partner, as your link partner is trying to get a one-way link free ride.

While the SE's, A-list bloggers and blog software makers want to control, eliminate or kill blog comment spam for falsely inflating linkbacks, there is a very serious possible cost at hand that may render the links of the Internet almost useless.

Imagine if ordinary small business webmasters like us started using the <rel="nofollow"> in all our linking.  We could show links to visitors and yet not give away pagerank (or webrank in Yahoo's case).  While that may sound appealing, if done on a massive scale, since the forumula of PageRank = 1, and if there were no links to "vote" on other sites, everyone would have a 0 PageRank.

Not a good idea in my mind....

That's how it looks from here...

Skip

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