Is Your Website In The Sandbox?
Skip | 07 February, 2005 19:41
Sounds like a fun little time, doesn't it? But unfortunately, it's not.
Nick, the webmaster over at Threadwatch.org discusses the Google Sandbox theory. He has a good explanation of what it is.
Basically, it's where a new website, once discovered by the Googlebot spider, gets in the index pretty quickly, but never achieves any significant rankings for, as some SEO experts have said, as much as 6 months.
As Nick points out, no one outside of Google can actually prove this theory. However, those of us who have launched new websites in the last year can testify, there is something in the Google system that puts new sites, regardless of how many links point to the new site, waaaay down in the SERPS for a long period of time.
I've had that happen to me.
Webmasters who watch their website logs closely, including myself, suddenly see a spike of traffic several months after the new site is launched and reasonably linked to with inbound links. Before that happened, the googlebot spider makes somewhat regular visits and many pages are in the database. But the keyword terms aren't ranking during that initial period.
If you are launching, or plan to launch, a new website, the sooner you get it out there and get some decent links to it, the better your website will be. This also applies to the newer webmasters who think they have to have their website "perfect". Forget that. Just get it online, live and some links pointing to it. You can revise and update the website well within the time needed to accomplish your goals.
That's how it looks from here!
Skip
Nick, the webmaster over at Threadwatch.org discusses the Google Sandbox theory. He has a good explanation of what it is.
Basically, it's where a new website, once discovered by the Googlebot spider, gets in the index pretty quickly, but never achieves any significant rankings for, as some SEO experts have said, as much as 6 months.
As Nick points out, no one outside of Google can actually prove this theory. However, those of us who have launched new websites in the last year can testify, there is something in the Google system that puts new sites, regardless of how many links point to the new site, waaaay down in the SERPS for a long period of time.
I've had that happen to me.
Webmasters who watch their website logs closely, including myself, suddenly see a spike of traffic several months after the new site is launched and reasonably linked to with inbound links. Before that happened, the googlebot spider makes somewhat regular visits and many pages are in the database. But the keyword terms aren't ranking during that initial period.
If you are launching, or plan to launch, a new website, the sooner you get it out there and get some decent links to it, the better your website will be. This also applies to the newer webmasters who think they have to have their website "perfect". Forget that. Just get it online, live and some links pointing to it. You can revise and update the website well within the time needed to accomplish your goals.
That's how it looks from here!
Skip
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