Beware Of Website Phishing
Skip | 21 February, 2005 15:58
I feel compelled to alert our readers to public issues from time to
time as many of our readers are not as experienced as others and can
use the help and education. This issue WILL directly affect you and your website one day in the future. Please read.
The concept of Phishing is where you receive what appears to be a very official email notice from a bank, Paypal, eBay or other very credible source. Phishers are nothing more than spammers on one hand. On the other hand, Phishers are thief's.
By sending you unsolicited emails appearing to be from a credible and well known organization, Phishers are dropping their line in the water hoping the innocent and ignorant "bite". The bite would be to click the official looking link and input your name, address, credit card, email and Social Security number.
The links these people use can even appear to go to the brand entity they are falsely misrepresenting, so one might think it's a legitimate link.
They are NOT!
No credible organization is going to ask you via email to input your personal details. None.
There are two reasons why I'm alerting you to these Phishing attacks:
1. We don't want you to get your identity stolen and get distracted from your personal and business goals. My 21yo son just had his identity stolen and from second hand experience, I can tell you it's a nightmare and HUGE distraction to get the problem solved.
2. Make sure that to your web audience, you tell them over and over again that under no circumstances, ever, would you send them an email asking for their personal info.
As Phishers get a lower ROI on their brand name (banks, Paypal, eBay etc.) efforts, they are surely going to start going down to tier 2, tier 3, tier 4 websites and brands, falsely misrepresenting and trading on their good names. Make sure your customers KNOW in certain terms to never respond to an email from you or appearing to be from you asking for their personal info.
Lastly, here's a link to a recent story on the issue for more information:
http://enterprise-security-today.newsfactor.com/story.xhtml?story_id=28641
This situation is only going to get worse as I said above. It's only a matter of time before these criminals try to represent our names and brands.
Keep your website safe and protected by regularly communicating with your audience and your website will live long and prosperous!
Skip
The concept of Phishing is where you receive what appears to be a very official email notice from a bank, Paypal, eBay or other very credible source. Phishers are nothing more than spammers on one hand. On the other hand, Phishers are thief's.
By sending you unsolicited emails appearing to be from a credible and well known organization, Phishers are dropping their line in the water hoping the innocent and ignorant "bite". The bite would be to click the official looking link and input your name, address, credit card, email and Social Security number.
The links these people use can even appear to go to the brand entity they are falsely misrepresenting, so one might think it's a legitimate link.
They are NOT!
No credible organization is going to ask you via email to input your personal details. None.
There are two reasons why I'm alerting you to these Phishing attacks:
1. We don't want you to get your identity stolen and get distracted from your personal and business goals. My 21yo son just had his identity stolen and from second hand experience, I can tell you it's a nightmare and HUGE distraction to get the problem solved.
2. Make sure that to your web audience, you tell them over and over again that under no circumstances, ever, would you send them an email asking for their personal info.
As Phishers get a lower ROI on their brand name (banks, Paypal, eBay etc.) efforts, they are surely going to start going down to tier 2, tier 3, tier 4 websites and brands, falsely misrepresenting and trading on their good names. Make sure your customers KNOW in certain terms to never respond to an email from you or appearing to be from you asking for their personal info.
Lastly, here's a link to a recent story on the issue for more information:
http://enterprise-security-today.newsfactor.com/story.xhtml?story_id=28641
This situation is only going to get worse as I said above. It's only a matter of time before these criminals try to represent our names and brands.
Keep your website safe and protected by regularly communicating with your audience and your website will live long and prosperous!
Skip
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