Almost every marketing prediction, resource or how-to guide for 2019 includes the same advice: video needs to be part of your strategy. But how should you get started? And what type of video marketing is most important, right now?
From super-short (micro) video clips, to live streaming on social media, to full-production ads and stories, we’re going to look at some of the top video marketing trends for the year and how you can incorporate them into your design and marketing plans.
Let’s dive in, and embrace video as the new marketing channel you need to get right!
1. Soundless Optimization
Captioning and on-screen instructions or information are vital to ensure that video content fully reaches the audience.
Social media has changed the game when it comes to video marketing. A significant number of users are watching without sound.
There are plenty of reasons for this from not wanting co-workers to hear what’s on the screen next to them to watching video in public places on phones to general annoyance at audio. But you need to create video for those who don’t want to listen.
Captioning and on-screen instructions or information are vital to ensure that video content fully reaches the audience. This can impact the way you record video for marketing and how you edit for playback.
The good news is that optimizing for soundless playback can actually help make video content accessible to more people. We’ve got a guide to accessibility for you here, and it includes some tools for captioning video.
2. 360-Degree Video
Depending on the kind of content you produce, 360-degree video might be your new marketing best friend.
For travel sites, real estate, retail and events there’s endless potential to being able to create video that shows an entire product or scene.
The big bonus to this video style is that is demands engagement. For most 360-degree video to really be seen, users have to click and move around with it. It creates a distinct user experience that can help connect people interacting …